Meta seems to be reflecting all of these as individual purchases. I’d rather it wasn’t doing that. Any ideas from the community please?
Hey Bryan, you can easily set up order bumps and upsells as a one bundle, if you fulfil through shopify. Just toggle bundle button for all your products and set time for 5 min. It will bundle the whole order under one-same order number, but it will charge 2,3,4 times basically for every bump or oto separatelly, unfortunately that is unavoidable, it’s been like that last 15 years click funnels and clickbank the same.
Thanks. Have to figureout a way to rec the purchases because Meta numbers are bonkers.
Hey @bryan, just catching up on this thread! Donndado is spot on about how the Shopify fulfillment side of things works, but regarding your Meta pixel tracking looking “bonkers,” here is exactly what is happening under the hood.
Order bumps actually don’t fire as a separate purchase. Since they happen on the initial checkout page, their value is combined into that first Purchase event.
However, Upsells (OTOs) do trigger a second, separate Purchase event.
This happens by design to protect your tracking. If the system waited until the very end of the funnel to send one big combined purchase event, and the customer closed their browser while deciding on the upsell (which happens all the time), you would lose the tracking for the front-end sale completely.
Because of this, Meta will report a higher raw “Purchase Count” (e.g., 1 front-end + 1 upsell = 2 purchases for one customer).
The fix for your reporting: While the count is inflated, the Purchase Conversion Value and ROAS are 100% accurate because each event only passes the exact dollar amount charged on that specific step. When you are running funnels with upsells, you have to shift your columns in Ads Manager to measure success by Total Conversion Value and ROAS, rather than looking at raw Cost Per Purchase.
Hope that helps clarify why the numbers look a bit weird at first glance!