Funnelish supports Unix timestamp manipulation in Liquid, which opens up a lot of possibilities for creating dynamic date-based messaging throughout your funnels.
For example, you can display a future date like this:
{{ "now" | date: "%s" | plus: 432000 | date: "%d %b %y" }}
Output:
20 Jun 26
This allows you to build more personalized and believable delivery estimates without relying on custom JavaScript.
Shipping Delivery Estimates
Show expected delivery dates directly in shipping options:
- Free Shipping — Get it by Tuesday, 23 Jun 26
- Express Shipping — Get it by Saturday, 20 Jun 26
- Premium Shipping — Get it by Tomorrow, 16 Jun 26
Example:
Get it by {{ "now" | date: "%s" | plus: 432000 | date: "%A, %d %b %y" }}
Product Page Delivery Messages
Display estimated delivery dates near the Add to Cart button:
Order today and receive it by Friday, 20 Jun 26.
Checkout Trust Builders
Reduce purchase hesitation with dynamic delivery promises:
Ships today. Estimated arrival: Friday, 20 Jun 26.
Limited-Time Offer Messaging
Create urgency without hard-coding dates:
Offer ends on Friday, 20 Jun 26.
Seasonal Promotions
Useful for holidays and special events:
Order before Friday to receive it before Father's Day.
Pre-Order Launches
Display dynamic release dates:
Expected to ship on 20 Jun 26.
Backorder Notifications
Show estimated restock dates:
Back in stock around 20 Jun 26.
Subscription Funnels
Display next billing or shipping dates dynamically.
Webinar & Event Funnels
Show upcoming event dates without manually updating pages every week.
Appointment & Consultation Funnels
Display booking deadlines and upcoming availability dates.
Personalized Funnel Experiences
Different products can display different delivery windows based on shipping speed, inventory, supplier location, or fulfillment method.
Useful Date Formats
Day Name:
{{ "now" | date: "%A" }}
Output:
Tuesday
Short Date:
{{ "now" | date: "%d %b %y" }}
Output:
15 Jun 26
Future Date (+5 Days):
{{ "now" | date: "%s" | plus: 432000 | date: "%d %b %y" }}
Future Date (+7 Days):
{{ "now" | date: "%s" | plus: 604800 | date: "%A, %d %b %y" }}
I’d love to see how others are using dynamic dates in their funnels. Share your use cases below 