Let’s have some fun! 
I put together 7 quick questions about landing pages, conversion optimization, and funnel building.
Quiz Rules
- Vote before opening the answer.
- No editing your vote.
- Try to get all 7 correct!
Don’t peek at the answer before making your choice! 
Share your score in the comments when you’re done.
Question 1:
The goal behind a headline is to:
- A) Tell your visitors that your product or service is better than the competition.
- B) Tell your visitors that everyone loves your product or service.
- C) Offer your visitors some sort of value.
- D) Offer your visitors a juicy discount.
✅ Show Answer
Correct Answer: C) Offer your visitors some sort of value.
A great headline isn’t about bragging or discounts. Its job is to communicate the value visitors will receive and encourage them to keep reading.
Question 2:
Which one of these headlines works best?
Imagine you’re selling a CRO guide for Shopify brands.
- A) Claim your 50% discount on our CRO guide.
- B) Increase your checkout conversion rate by 15% in 30 days.
- C) Get the best CRO guide on the market.
- D) Thousands of merchants love this guide. You will too.
✅ Show Answer
Correct Answer: B) Increase your checkout conversion rate by 15% in 30 days.
The strongest headlines focus on a clear, measurable benefit instead of generic claims or discounts.
Question 3:
Where should you lead your visitors to?
- A) The headline.
- B) The body of benefits.
- C) The testimonials.
- D) The call-to-action button.
✅ Show Answer
Correct Answer: D) The call-to-action button.
Every section on your page should naturally guide visitors toward taking the desired action.
Question 4:
Which one of these hero shots is a better option?
- A) A picture of a smiling person looking into the screen.
- B) A picture of a smiling person looking at the headline.
✅ Show Answer
Correct Answer: B) A picture of a smiling person looking at the headline.
People naturally follow another person’s gaze. Looking toward your headline helps draw attention to your message.
Question 5:
What’s an optimal length for a landing page?
- A) A long landing page is better than a short one.
- B) A short landing page is better than a long one.
- C) It depends.
✅ Show Answer
Correct Answer: C) It depends.
The ideal page length depends on your audience, product, traffic source, and how much information visitors need before making a decision.
Question 6:
Which one of these is NOT an example of social proof?
- A) Customer testimonials.
- B) Media appearances (TV, online newspaper, etc.).
- C) A photo of your team.
- D) Showing that you have a lot of Facebook likes.
- E) A list of companies that use your product.
✅ Show Answer
Correct Answer: C) A photo of your team.
A team photo can help build trust, but it isn’t social proof. Social proof comes from other people or organizations validating your business.
Question 7:
Which one of these would be a better user testimonial for Funnelish?
- A) “Funnelish is amazing! It’s the best funnel builder I’ve ever used.”
- B) “We moved our Shopify store to Funnelish in one afternoon. Our checkout conversion rate increased by 18% in the first month, and editing funnels now takes minutes instead of hours.”
✅ Show Answer
Correct Answer: B
Specific testimonials are far more convincing than generic praise. Mentioning real results, context, and measurable outcomes makes the testimonial more credible and persuasive.
How many did you get right?
Drop your score in the comments! 
Bonus question:
Which of these CRO principles has made the biggest difference in your funnels?