How to fire a custom script (OpenAI Ads pixel) on order confirmation?

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Hi everyone,

We’re running ads through OpenAI Ads and we’ve already added the base pixel code to our funnel using custom tracking codes.

Now we need to fire a conversion event when someone actually completes a purchase — so OpenAI can track which ad clicks are turning into sales.

Can anyone walk us through how to set this up in Funnelish? Specifically:

  1. Where exactly do we add the conversion script so it only fires after a successful order?

  2. Is there a way to pass order details like purchase amount into the script?

  3. Is there any Funnelish documentation on triggering custom scripts based on order events?

Any help or pointers would be hugely appreciated. Thanks!

2

Hey @Jamilah_Joy_Oarga :waving_hand:

A common approach for custom integrations like this is to place your conversion script on the Thank You page, since that page is only reached after a successful order.

For passing purchase data, you may want to take a look at this discussion:
https://community.funnelish.com/t/exposing-revenue-value-via-datalayer-push-on-thank-you-page-for-taboola-gtm-tracking/9356/6?u=anwerashif

In that thread, we discussed how some order-related data is already available on the Thank You page. If you inspect the browser console, you’ll find the Funnelish payment/order object loaded there. Your developer can use that data to:

  • Read the purchase amount
  • Read customer/order information
  • Push it into a dataLayer
  • Fire custom tracking scripts such as OpenAI Ads conversion events

So the general flow would be:

  1. Add the OpenAI conversion script on the Thank You page.
  2. Read the order value from the available Funnelish order/payment object.
  3. Pass that value into your OpenAI conversion event.
  4. Test with a real or test purchase to verify the event fires correctly.

At the moment, I am not aware of any Funnelish-specific documentation for OpenAI Ads tracking, so this would fall under a custom integration. If you have a developer helping with the implementation, the thread above should give them a good starting point :+1:

If you get stuck, feel free to share more details about the OpenAI conversion script requirements.

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