How to speed up loading time of my Clickfunnels landing page?

Technical
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My Clickfunnels landing page is loading super slow, especially on mobile phones… I have few images on the page alongside some pure content, what should I do to speed-up the loading speed of this landing page?

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  1. Add “async” to external javascript files

  2. Use Photoshop “Save For Web” functionality or some similar tool… to reduce the size of your pics 2mb is still a lot… your entire page should be around that max if not less.

  3. Use fewer redirects and stop using link shorteners (that’s an extra redirect). if you are using Clickfunnels. then don’t use the funnel URL it takes a long time to redirect from a funnel URL into the first step’s, instead use the step’s URL directly.

  4. Remove as much content as you can from above the fold area, keep only the important stuff.

  5. Don’t use too many fonts on a single page!

  6. Check your page using Pingdom or a similar tool to see which resource is taking the most time to load and see if you can get rid of it.

That’s it.

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Let’s see some real time data:

47% of consumers expect a web page to load in 2 seconds or less.
40% of people abandon a website that takes more than 3 seconds to load.

So yes, one second faster landing page speed can make a huge difference for your funnel.

Here is some tips on what you could do to speed up loading time on ClickFunnels landing page.

  • Avoid adding too many images or videos, embedded YouTube videos are known to slow down pages a lot.

  • Check your page for any hidden Sections, rows or elements (especially Credit Card form and two step order form elements).

  • avoid embedding scripts, videos or large images above the fold.

  • Compress your files!

  • Use a CDN - ClickFunnels allows that and this can really decrease the load time for your traffic.

  • Avoid relying to much on hiding/showing sections on mobile vs desktop, all the elements you mark as hidden will still be part of your page DOM and they will be loading any resources linked to them.

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I use tinypng to compress my images before I upload it to my funnel.

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Hey all :hand_with_fingers_splayed: jumping in with a more up-to-date take on this :eyes:

Most of the tips above (compressing images, reducing scripts, etc.) still help… but today the issue goes deeper than that.

Speed now directly affects your ad performance, not just UX.

If someone clicks your TikTok/Meta ad and your page takes 3–4 seconds to load, they bounce before even seeing your offer - and the platform penalizes you for it (higher CPMs, worse traffic, lower ROAS).

What most people miss?

It’s not just about manually optimizing pages anymore, it’s about your underlying setup.

At a minimum, your page editors (Shopify, ClickFunnels, or any other you may use) should handle things like:

  • automatic image compression

  • lazy loading (so only the top of the page loads instantly)

If you need apps or workarounds just to achieve that… you’re already at a disadvantage.

We recently broke this down in more detail here:
:backhand_index_pointing_right: Speed is the New Targeting: How Load Times Are Killing Your Ad Account

Curious :eyes: what PageSpeed scores are you guys seeing on mobile?