Hi all,
I can’t figure out this integration for the life of me (or if it’s even possible).
Here is our current tech stack:
- Funnelish for sales
- Zapier
- Beehiiv for email marketing
I’ve been able to connect Funnelish and Beehiiv easy enough, but I can’t seem to apply a tag based on particular products people bought.
This is our product stack right now:
- Bait selection mastery (main product)
- Essential bass rigs (order bump)
- Lure selection mastery video course (upsell)
I want to apply a tag to buyers based on all the products they buy.
Right now I can create a Zap based on a order purchase and tag them as a “buyer” but I don’t know if they bought just one, two, or all three items.
This may not be possible but any help is much appreciated 
Hey @anglers, welcome to the Funnelish community!
Glad to have you here.
Great question—and yes, what you’re trying to do is possible, though it might take a little extra work in Zapier.
Since Funnelish can pass detailed order data, you can use a “Filter” or “Paths” step in Zapier after the initial trigger to check which products were purchased and apply different tags accordingly in Beehiiv.
Here’s a general breakdown of how to approach it:
-
Trigger: Order Completed in Funnelish
-
Action: Use a Filter or Paths step in Zapier to check if the order includes:
- “Bait selection mastery” → tag as
bait_mastery
- “Essential bass rigs” → tag as
bass_rigs
- “Lure selection mastery video course” → tag as
lure_mastery
-
Action: Based on the product(s), send the correct tag to Beehiiv.
You might need to parse the line items from the Funnelish webhook or use a “Formatter” step to isolate product names. If the data comes in as a list or string, we can work with conditions like “Text Contains.”
I’ve worked with similar setups—if you’d like, I can help guide you step-by-step or take a quick look at your current Zap. Happy to help hands-on if needed!
Tight lines and smooth automation! 

Anwer