“Dog food” gets 140,000 US searches a month. “Dog harness” another 49,000, “pet supplies” 44,000, “dog treats” 32,000. And behind those numbers sits the most forgiving buyer in ecommerce: pet owners buy emotionally, hesitate less than they would for themselves, and rarely stop at one item.
This template is built to capture that. It’s a complete pet store funnel for food, treats and accessories, with add-ons at checkout, a post-purchase upsell, and one extra you won’t find in most templates: three ready-made checkout pages at different price points, so you can test offers without rebuilding anything.
 Template Overview |
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 Summary |
A complete funnel template for a pet business selling food, treats and accessories. The sales page leads with one hero product, the checkout carries natural add-ons, a post-purchase upsell completes the order, and three pre-priced checkout variants ($40.99, $60.99, $80.99) make offer testing plug-and-play. |
 Funnel Anatomy |
 Sales Page. One hero product, emotional angle, social proof. Checkout Page. With built-in add-ons: treats, accessories, coat care. Three ready price-tier checkouts for offer testing: Checkout #1 · $40.99, Checkout #2 · $60.99, Checkout #3 · $80.99. Upsell Page. One-click post-purchase offer. Thank You Page. Ready Terms & Conditions and Privacy Policy pages for ad account compliance. |
 Quick Import |
 Clone this Funnel Template |
Why the pet niche is built for funnels
A pet purchase is almost never one item. Someone buying a dog bed is thinking about a blanket and a toy. Someone buying treats is close to buying training tools or supplements. The intent is connected, so add-ons don’t feel like sales tactics, they feel like completing the purchase.
That’s why upsells convert unusually well here, and why the right structure turns a $20 order into $60 to $100 without touching your ad budget. Pet products are also consumable and routine-based, which makes repeat purchases and subscriptions the natural next step.
Watch more: Stop selling ecommerce features, start selling emotional experiences.
1. The sales page: one hero product
The page focuses on a single main product, a harness, bed, toy or food, and sells the outcome for the pet: comfort, health, a better routine. No catalog to wander off into, just the offer and the reasons to trust it.
2. The checkout: add-ons that feel helpful
Treats, small accessories and coat care sit right on the checkout. Buying a bed and adding a blanket isn’t an upsell in the buyer’s mind, it’s common sense, and that’s exactly why it converts.
The template also includes the same checkout pre-built at three price points: Checkout #1 · $40.99, Checkout #2 · $60.99 and Checkout #3 · $80.99. Duplicate your offer across them, split your traffic, and find your winning price without rebuilding a page.
3. The post-purchase upsell: where the extra revenue lives
After payment, one click adds a complementary item or a monthly treats subscription. The card is already saved, the buyer is still in “doing right by my dog” mode, and this page is where most of the funnel’s extra revenue comes from.
4. The thank you page
A clean confirmation closes the order, and the template ships with Terms & Conditions and Privacy Policy pages already built, which ad platforms check before approving campaigns.
How to use it
- Clone the template into your Funnelish account
- Swap in your hero product and rewrite the sales page around the problem it solves
- Pick add-ons from your own catalog that complete the purchase, not random extras
- Test the three checkout price tiers against each other, then keep the winner
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