Here’s a number worth knowing if you sell skincare: shoppers search “skincare quiz” and “skin type quiz” more than 5,000 times every month in the US. Your customers are actively looking for someone to diagnose their skin and tell them what to buy. Most stores answer with a product grid and a filter bar.
This template answers with an actual quiz. It’s a complete quiz funnel for skincare brands: a landing page that invites the visitor in, a short quiz that profiles their skin, a product page that recommends a personalized routine, and a checkout that closes it. You guide instead of sell, and the difference shows up in conversion rate, order value and your email list.
 Template Overview |
|
|---|---|
 Summary |
A quiz funnel template for skincare and beauty brands. Visitors answer a few questions about their skin, leave their email to unlock results, and get a personalized routine recommendation instead of a product catalog. Built to lift conversions, grow your list and sell full routines rather than single items. |
 Funnel Anatomy |
 Landing Page. Invites the visitor to “find your routine” instead of browsing. Quiz. Skin type, concerns and goals in a few taps, with lead capture before results. Product Page. The personalized recommendation: a full routine, not one product. Checkout Page. Clean, mobile-first close. Thank You Page. Confirmation and next steps. |
 Quick Import |
 Clone this Funnel Template |
What is a quiz funnel?
A quiz funnel is a sales flow where the customer answers a short series of questions and gets product recommendations based on their answers. Instead of making people compare 20 products themselves, the funnel plays the role of the in-store expert: it asks, listens, and prescribes.
That matters more in skincare than almost anywhere else. Too many products, too many ingredients, and every skin type reacts differently, so buying online feels like guessing. A quiz removes the guessing, and a customer who feels understood buys with far less hesitation.
The landing page: “tell us about your skin”
The quiz landing page makes one promise: answer a few questions, get your routine. No catalog, no menu of distractions. Starting a quiz is a much smaller commitment than picking a product, which is exactly why cold traffic engages with it.
The quiz: diagnosis in a few taps
Skin type, main concerns, goals. Each question is short, visual and easy to answer on a phone. Every tap also deepens the commitment: someone who has answered five questions about their skin wants to see their result.
The lead capture: a quiz is also a lead magnet
Before showing results, the funnel asks for an email. This is the quietly powerful part: a lead generation quiz collects the visitor’s skin type, concerns and buying intent along with their address. Even the visitors who don’t buy today become segmented, retargetable leads, and your email and SMS flows can speak to “oily skin, acne concern” instead of a faceless list.
The product page: a routine, not a product
The results page says “here’s your routine” and shows a set of matched products. Because the recommendation feels chosen for them, buyers take the full set instead of cherry-picking one item, which is how quiz funnels raise average order value without a single pushy upsell. This is the page that makes skincare marketing teams love quizzes.
The checkout and confirmation
A clean, mobile-first checkout keeps the momentum from the quiz, and the thank you page confirms the order and sets up the follow-up.
How to use it
- Clone the template into your Funnelish account
- Rewrite the quiz questions for your catalog: skin type, concerns, goals, whatever maps to your products
- Connect each answer combination to a routine of two to four products, not a single item
- Wire the captured emails into your follow-up flows, segmented by quiz answers
The structure works beyond skincare. Any ecommerce quiz follows the same logic: haircare, supplements, fragrance, pet food, coffee. If customers ask “which one is right for me?”, a quiz funnel answers it at scale. Whether you’re running an established store or figuring out how to start a skincare brand from zero, this is a launch-ready storefront.
Questions? Reply below or ask in Ask the community.
Browse more designs in Templates, or request a custom layout.