What are the main key differences between Unbounce and Clickfunnels?
I haven’t ever used Unbounce, but been using Clickfunnels for a while now. Here is a little breakdown comparison of their features:
|Feature||Clickfunnels (Standard)||Clickfunnels (Etison)||Unbounce (Essential)||Unbounce (Enterprise)|
|A/B Split Testing|
|One Click Upsell/Downsell|
|Drag & Drop Funnel Arrangement|
|Contacts Stored (Leads)||Unlimited||Unlimited||----||---|
|Email Optin Form Builder|
|Basic Followup Emails|
|Downloadable Digital Assets Delivery|
|Contact Lists Segmentation|
|Email Limit / Month||---||Unlimited/SMTP||---||---|
|Text Messages / Month||---||Unlimited/Twilio||---||---|
|Free Weekly Q&A Support Webinars|
|Google Analytics Direct Integration|
Phew, It took me some time to compile all that list above. There are quite many features in which Clickfunnels and Unbounce do actually intersect. Thus; I did my best to keep only things both platforms differ at.
Concerning the last two features (Backpack & Actionetics) those two are unique to Clickfunnels, and both of them are full packages rather than a single feature. I didn’t want to put a breakdown of all their features on the list above because it won’t make much sense. Though, Actionetics and Backpack still quite some strong and useful packages within Clickfunnels.
Backpack, Is a full affiliate management system. Allows you to have your own affiliates within your Clickfunnels account, and manages commissions and everything for you on auto-pilot (from signing up your Affiliates, to paying them commissions on auto-pilot).
Actionetics, A powerful Autoresponder replacement tool. Can’t be considered an auto responder but way much better concept. It’s built around the concept of being able to send custom emails to your leads depending on their behavior and their influence as well. You can find more about actionetics, on this article by @James
I believe there is not concept difference between the two, Clickfunnels tends to be much more ROI focused. They don’t have that kind of nice and pretty pages (even within their own platform) since their only goal is to generate best ROI possible.
In the other hand, Unbounce tends to be more of a pretty software with pretty stats chart (that’s something Clickfunnels really is far behind on, and that’s something @Sam forgot to mention on his table above). Unbounce can be seen as an intersection between Clickfunnels and LeadPages, but really isn’t that feature rich yet. The guys at Unbounce have a long road ahead if they are willing to compete against Clickfunnels as for Leadpages they are probably an exact match to them.
Conclusion: Clickfunnels is far more versatile and hybrid platform compared to Unbounce, as for their pricing, there isn’t that much of a big difference. Since both set some sort of limitations on different plans.