Paypal/Facebook Plugin on Clickfunnels only tracks some PayPal purchases - FB Ads

Plugins Issues
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:rocket: April 2026 Present Update: Tracking PayPal Purchases (Funnelish V2)

This thread discusses older tracking issues where PayPal purchases didn’t register in the Facebook Pixel because customers didn’t manually click “Return to Merchant” after payment. This is now fully resolved in Funnelish V2.

:stop_sign: What’s Changed & Deprecated

  • Browser-Side Tracking Only: Relying solely on the browser-side Facebook Pixel is now deprecated for high-accuracy tracking.
  • Return Redirect Hacks: You no longer need to use “Auto-Return” hacks in PayPal to force customers back to the funnel just to trigger a pixel.

:sparkles: Current Behavior: Server-Side Tracking (CAPI)

Funnelish V2 uses a native Facebook Conversion API (CAPI) integration. This is the gold standard for tracking and completely eliminates the “missing conversion” problem:

  • Server-to-Server Tracking: When a PayPal purchase is successful, Funnelish sends the conversion data directly from our servers to Facebook’s servers.
  • No Redirect Required: Even if the customer closes their browser immediately after paying on PayPal and never returns to your Thank You page, the conversion is still tracked with 100% accuracy.
  • Better Optimization: By tracking every single sale regardless of browser behavior, your Facebook Ad sets optimize much faster with real, complete data.

:hammer_and_wrench: Best Practices for Accurate Tracking

  1. Connect your Meta Pixel & CAPI directly in the Funnelish Integrations tab.
  2. Ensure you are using the native Funnelish Facebook Pixel App inside your funnel settings.
  3. Use the Meta Test Events tool to verify that both Browser and Server events are deduplicating correctly.

:books: Up-To-Date Resources

(Original Post - February 2019)

Using Clickfunnels with stripe/paypal plugin/facebook plugin. All stripe purchases are tracked correctly and show up in my FB ads conversions.

However, when users make a purchase with paypal, they go through the exact same funnel, but around 60% of the purchases never register with the pixel.

If I get 10 PayPal sales a day, the pixel will only show 2-4. However, all the stripe purchases register just fine.

Looking for some advice to fix this as it makes optimizing FB ads extremely difficult when I’m missing out on important conversion info.

1 Like
Funnelish Paypal Not Redirecting
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Hey @jp31308,

The issue I think is that your customers never return from PayPal to the next page, as soon as they pay they leave, thus your pixel on the next page won’t be firing…

Solution:

PS. By the way, if you are not using our Facebook Pixel App, then you should be it’s way easier and more accurate as well.

Hope that helps, let us know how it goes and will be happy to assist further.

3

Thanks for the reply.

Yes, I am using the FB Pixel App. As of today, It didn’t register a single paypal sale. I’ll try the redirect and see what happens.

Question. I’m assuming I should set the redirect URL to the first OTO page’s URL. If they then purchase that OTO and go back to PayPal to confirm payment again, how will they get to my 2nd OTO if I have my redirect forcing them back to the 1st OTO’s URL? Would this just keep them stuck in a loop?

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Nop, That Redirect URL is only required by google it can be anything you own at all, and 100% of times your customers will never see it or get redirected to it, it can be the home page of your website or something similar.