A $24 water bottle can’t pay for its own ad click. That’s the hard part of starting a water bottle business: the product sells fine, but one bottle per order leaves nothing after ad spend, product cost and shipping.
This template fixes the order size, not the product. It’s a complete funnel for a water bottle store, built around bundles and a 4-step post purchase upsell flow. You get two separate selling paths, so you can test single product against bundles and keep whichever earns more per visitor.
 Template Overview |
|
|---|---|
 Summary |
A complete funnel template for a water bottle, tumbler or drinkware store. Two parallel paths (single product and bundles) let you A/B test your offer, a free shipping bar grows carts at checkout, and a 4-step post purchase upsell flow with a downsell raises the average order well past break-even. |
 Funnel Anatomy |
 Landing Page, Main Product. Long-form landing page that warms up cold traffic. Checkout Page, Main Product. Clean single-product checkout. Landing Page, Bundles. Bundle-first offer for the second traffic split. Checkout Page, Bundles. Includes a “$X away from free shipping” bar. Upsell Step 1. $17.50 cleaner kit. Upsell Step 2. $28 insulated bottle bag. Upsell Step 3. $24 bottle pocket. Upsell Step 4. $108 triple-bottle bundle. Downsell Page. Extra 15% off rescue offer. Thank You Page, plus ready Terms of Service and Privacy Policy pages for ad account compliance. |
 Quick Import |
 Clone this Funnel Template |
The landing page sells the lifestyle
Cold traffic doesn’t buy from a catalog page. The main path opens with a long-form landing page instead: bottles grouped by use case (Everyday Use, Training Sessions, Work Desks, Commuting), lifestyle photos, and a “Flasche vs Others” comparison chart that justifies the price before the visitor reaches checkout.
Two paths, so the data picks your offer
The template ships with two complete flows: a main product path (landing + checkout) and a bundle-only path (landing + checkout). Run an A/B split test between them. Send half your traffic to each, and within a week of real clicks you’ll know whether your audience prefers picking a single style or grabbing a pack, and which flow returns the better ROAS.
A free shipping bar that grows the cart
The bundle checkout page shows a visible “Only $X Away From Free Shipping!” progress bar. Buyers add one more item on their own to reach the threshold. No discount needed, and it’s the cheapest order-value boost in the whole funnel.
Four post purchase upsells, in a logical order
After payment, the card is already saved, so every extra offer is one click. The order of the four steps matters:
- Step 1, the easy yes: $17.50 Cleaner Kit. Everyone wants their new bottle clean.
- Step 2, the accessory: $28.00 insulated Bottle Bag for travel and the gym.
- Step 3, the small add-on: $24.00 Bottle Pocket.
- Step 4, the big ask: a last-chance $108 Triple Bottle Bundle for gifting or stocking up.
A buyer who takes even two of these has doubled the original order. That’s what makes the ads profitable.
The downsell catches the “no”
If the buyer declines the main offer, a downsell page steps in with “Extra 15% Off, Just For You” and a discounted $41.65 bottle. People who already bought once rarely say no twice.
How to use it
- Clone the template into your Funnelish account
- Swap in your product: images, copy and pricing on both landing pages and checkouts
- Rebuild the upsell steps from your own catalog. The pattern (consumable add-on, accessory, small add-on, volume bundle) works for any drinkware or low-ticket product
- Split test the two paths, keep the winner, and put your ad budget behind it
Questions? Reply below or ask in Ask the community.
Browse more designs in Templates, or request a custom layout.