Setting Up Shopify Order Notes & Attributes & Dynamic Variants

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Use this feature to send extra answers from your checkout straight into your Shopify orders. Think gift messages, delivery instructions or the text to engrave.

It’s essential for print-on-demand (POD) stores, personalized DTC products, and any store that needs special instructions. Your fulfillment team and your POD apps get everything they need, without emailing the customer.

What you can send

In Funnelish	Where it shows in Shopify admin	Good for
Note	The Notes box on the order	Delivery instructions, one free-text answer
Attributes	Additional details on the order	Several named answers, like “Gift message” or “Left handed?”
Line item properties	Under the product on the order	Details for one product, like size or engraving text. Print-on-demand apps read them from here.

Line item properties were called “dynamic variants” before. They don’t pick a Shopify variant. The variant always comes from your product-to-variant links, and the property is added next to it (for example, Size: XL).

Here’s how to set it up in three steps.

Step 1: Creating the Input Forms on your Page

First, add form fields to collect the answers from your buyer.

1. Open the step that collects the answer (usually your checkout) in the Page Builder.
2. Add an Input form, Checkbox or Radio group element.
3. Open its settings and, under Props, set Data type to Custom.
4. Give it a Data name, like delivery_notes or gift_message. Buyers never see this.
5. Set what the buyer sees:
   • Input: a Placeholder, like “Any delivery instructions?”
   • Checkbox: a Label, like “I’m left handed”, and a Value, like True. This value is what Shopify receives when the box is ticked.
6. Click Save changes.

Data name rules

• Use letters, numbers and underscores only. No spaces, brackets or other symbols.
• Names are case-sensitive. Gift_Message and gift_message are two different fields.

Write down your Data names. You’ll need them in the next step.

Step 2: Map the Fields in Your Shopify Automation

Now tell your Shopify automation which answers to send, and where.

1. Open the product, select its Shopify automation, and click Notes & dynamic variants.
2. Turn on what you need:
   • Send custom notes and attributes for the order note and attributes.
   • Enable dynamic variants for line item properties.
3. Fill in each row:
   • Name is the label shown in Shopify, like “Gift message”.
   • Value is the Data name from Step 1, typed exactly, like gift_message.
4. Click Done, then Save changes on the automation.

No brackets. Type the Data name on its own. Don’t wrap it in brackets or add spaces or other text.

Here’s what a full setup looks like:

Field	Name	Value	Shopify shows
Note	–	delivery_notes	Notes: Leave it at the back door
Attribute	Gift message	gift_message	Gift message: Happy birthday, Anna!
Attribute	Left handed?	left_handed	Left handed?: True
Line item property	Engraving	engraving_text	Engraving: Anna & Tom, 2026

Tip: send fixed values too. Any value that isn’t one of your Data names is sent as plain text. Use this for values that stay the same on every order, like an attribute Source with the value Summer sale funnel.

Step 3: Run a Test Purchase

You are fully configured! Let’s run a test transaction to verify the custom text and attributes are showing up in Shopify correctly.

1. Click Preview on your funnel and place a test order. Fill in every custom field and tick the checkbox. If your payment gateway is in test mode, use a test card.
2. Open the order in your Shopify admin and check:
   • the note in Notes
   • attributes under Additional details
   • line item properties under the product
3. Seeing a Data name like gift_message instead of the buyer’s answer? The Value doesn’t match the field. See the first tip below.

Good to know

• A typo sends the name instead of the answer. If the Value doesn’t exactly match a Data name (case included), or the buyer skipped the field, Shopify receives the typed text, like gift_mesage. You won’t see an error, so always test.
• Standard fields aren’t available. Email, name, phone and address aren’t custom fields. Typing email as a value sends the word “email”.
• One field per value. The Note and each Value is either one Data name or plain text. Mixing them, like Gift: gift_message, sends that text as is.
• Unticked checkboxes send nothing. The attribute or property won’t show on the order.
• Same Data name on several steps? The buyer’s latest answer is used.
• Bundled orders. When bundling merges several purchases into one Shopify order, each product keeps its own line item properties. The note and attributes come only from the first product’s automation.
• Length limit. Answers longer than 2,000 characters are cut off.
• Empty rows. Remove rows you don’t use. A row with a value but no name still reaches Shopify, with a blank label.

Resources & Next Steps

Your Shopify orders now carry everything your team needs to fulfill them. To keep optimizing your store, check out these related resources:

Related Shopify Documentation:

• Connect Your Shopify Store: Review the foundational steps to link Funnelish to your Shopify backend.

• Set Up Product Automations & Order Bundling: Learn how to merge post-purchase upsells into a single Shopify order.

Helpful Links from Funnelish:

• Funnelish.com: Discover more features designed to maximize your ecommerce profits.

• Funnelish Blog: Read the latest Conversion Rate Optimization (CRO) strategies, dropshipping tips, and case studies.

• Funnelish Community: Connect with other high-volume sellers, share your funnel layouts, and get expert advice from our team.